Sales Manager-Casablanca

This is a remote position.

The Sales Manager – Casablanca is responsible for driving occupancy and revenue growth across KOFISI Casablanca centre. Reporting to the VP Commercial, the role owns the full sales cycle — from lead generation and broker relationship management through to proposal, negotiation, and deal closure — while leading and developing the local sales team.

This is a proactive, commercially driven role for someone with a strong track record in B2B sales, an understanding of the North Africa / Francophone workspace and property ecosystem, and the relationship skills to build a broker network that consistently generates qualified opportunities. The right candidate is confident, self-directed, and willing to travel wherever key commercial decisions are being made.

Key Responsibilities

1. Occupancy & Revenue Growth
   

• Own and be accountable for achieving agreed occupancy targets across KOFISI Casablanca centre.
  

• Develop and implement a commercial sales plan in partnership with the VP Commercial, aligned to KOFISI  North Africa / Francophone growth targets.
  

• Monitor sales ratios, conversion rates, and pipeline velocity; adjust tactics to ensure targets are consistently met.
  

• Assist the sales team in closing prospective deals, including attending client meetings and leading final negotiations where required.
  

• Support client flexibility on lease terms where commercially appropriate, working within KOFISI guidelines to close and retain business.
  

• Maintain a clear understanding of how flexible workspaces fit within the broader property and leasing ecosystem in the Casablanca market.
  

2. Pipeline Development & Proactive Business Development
   

• Consistently identify, research, and approach traditional occupiers in Casablanca that are suited to KOFISI product.
  

• Identify and engage multinational companies entering or expanding in Morocco and Francophone Africa, as well as local corporates approaching lease renewal, positioning KOFISI as the preferred flexible workspace solution.
  

• Generate qualified leads through close collaboration with the marketing team, industry events and forums in Casablanca, and direct outreach to target companies.
  

• Coordinate lead distribution to the business development team and ensure consistent follow-up to maximize conversion.
  

• Work with the VP Commercial to identify new market opportunities and ensure the right collateral and proposals are in place to support them.
  

• Gather and channel client feedback to the relevant internal teams to inform product and service improvements.
  

3. Broker Relationship Management
   

• Build and manage a broker network across Casablanca’s commercial property market, including local Moroccan brokers, French and European firms with Casablanca mandates, and consultants advising multinationals on Francophone Africa entry.
  

• Build a strong, reliable broker network that consistently generates qualified occupier opportunities and supports pipeline growth.
  

• Act as KOFISI primary commercial point of contact for broker partners in Casablanca; ensure brokers are well-briefed on KOFISI product, pricing, and availability at all times.
  

• Attend broker events, briefings, and industry forums in Casablanca to maintain visibility and position KOFISI as the preferred flexible workspace partner.
  

• Track broker-sourced pipeline separately, measure contribution to overall occupancy, and report performance to the VP Commercial.
  

4. Deal Closing & Strategic Travel
   

• Lead and close high-value commercial negotiations, representing KOFISI with confidence at the decision-making level.
  

• Travel wherever key commercial decisions are being made — including markets such as Paris, Dubai, or an occupier’s European or regional headquarters — to represent KOFISI and lead deal closure discussions.
  

• Ensure all proposals and presentations sent to prospective clients are compelling, accurate, and tailored to the client’s specific needs.
  

• Support client account management meetings with key accounts to maintain relationships and protect existing occupancy.
  

• Act as a brand ambassador for KOFISI in every external interaction, reflecting the standard and positioning of the brand.
  

5. Sales Team Leadership & Training
   

• Lead, develop, and motivate the Casablanca sales team to operate at the highest standard of commercial performance.
  

• Drive the agreed sales training programme across all levels of the team, introducing new initiatives where gaps or opportunities are identified.
  

• Mentor and coach team members on the full sales cycle, from prospecting and proposal through to negotiation and close.
  

• Set clear performance expectations and KPIs for each team member; review progress regularly and hold the team accountable to agreed targets.
  

• Ensure all team members are well-versed in KOFISI products, pricing, competitive positioning, and current Casablanca market conditions.
  

6. Reporting, Strategy & Cross-Functional Collaboration
   

• Present monthly reports to the VP Commercial detailing the sales team’s pipeline, conversion performance, and progress against occupancy goals.
  

• Analyze sales data and market intelligence to identify trends, surface risks, and propose adjustments to the commercial strategy.
  

• Maintain accurate and up-to-date CRM records across all active prospects, deals in progress, broker accounts, and closed business.
  

• Work with the marketing team to ensure KOFISI brand positioning is consistently reflected in all sales collateral and external communications.
  

• Monitor currency and pricing dynamics in the Morocco market; flag any material fluctuations that may affect KOFISI commercial positioning or pricing strategy.
  

Requirements

Qualification & Skills

• Experience: 4 to 5 years of B2B sales experience with a demonstrated track record of meeting and exceeding commercial targets, ideally within property, flexible workspace, or a related sector in the North Africa / Francophone market.
  

• Broker Networks: Proven ability to build and manage broker relationships that generate consistent, qualified pipeline. An existing network of commercial brokers is a strong advantage.
  

• Deal Closing: Demonstrated experience leading high-value client negotiations and closing complex commercial deals independently.
  

• Market Knowledge: Strong understanding of the workspace, property, and leasing ecosystem in Casablanca, including the competitive landscape and key occupier segments.
  

• CRM & Reporting: Proficient in CRM software and the Microsoft Office Suite, including strong Excel skills. Able to translate data and sales statistics into actionable commercial decisions.
  

• Communication: Excellent verbal and written communication skills. A confident presenter and negotiator, comfortable engaging at C-suite and decision-maker level.
  

• Travel: Willing and able to travel domestically and internationally as required to close business and represent KOFISI.
  

• French language fluency is essential. Arabic is a strong advantage.
  

• Qualifications: Degree in Business, Sales, Marketing, Real Estate, or a related field. Equivalent practical experience will be considered.